Swoon Editions started with a question:
Does beautiful furniture
have to cost so much?
Two of us started Swoon Editions because we wanted to own beautifully crafted furniture without paying inflated retail prices. We felt there had to be a way, so we worked hard to invent one.
Was it about shifting tons of furniture? No. Was it about compromising on quality? No.
We realised that if we established demand for something and sold out a limited batch of it, we could operate with pretty low overheads and keep our prices truly amazing.
Our mission has always been simple: Swoon Editions is about getting beautifully crafted furniture from the workshop floor straight to your door at an exceptional price. We hope you enjoy it.
We're constantly working with the best artisans in the world to develop new designs. We've got a taste for classic shapes and contemporary finishing, and we're prototyping new combinations all the time.
When we have a design we like, we ask our customers what they think. We call them our Insiders. Each month we Audition several new pieces via the website and if a piece goes down well, we make it for real.
If a design passes the Audition it gets made into an Edition, typically limited to around 100. Each Edition is scaled to max out one of our dedicated shipping containers. We announce new Editions each week and naturally our Insiders get priority access.
Each Edition is on sale when it's in the final stages of production so we can sell out before the shipping container arrives. This avoids the need to store stock in expensive warehouses – it goes directly from our artisans' workshops to your home and delivery is within 12 weeks. This lean model keeps our prices truly amazing – typically half the price of high-end shops.
We're a small and passionate group of furniture lovers based in the old Southwark Playhouse in London, with a growing team abroad overseeing our workshop partnerships.
We're a mixed group; designers, analysts, marketing people, writers, product managers, shipping experts, developers, quality guardians and more. We're always interested in hearing from talented and motivated people looking for a rewarding career — if that's you, have a look at our current openings below.