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Our Story

Home obsessed

It looks like you’re interested in beautiful furniture design. We share your passion. So let us introduce ourselves. Swoon is a design-led furniture brand. We exist for the home obsessed.

They’re the website trawlers, photo stealers, and inspiration board builders who love the thrill of the search – not just the find. They put time, effort and love into getting their home precisely as they want it.

And then they live to tweak it and watch it evolve.

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Our mission

We started Swoon with the aim of giving these home-lovers beautiful designs at fair prices (we were astonished at the cost of great design).

The Swoon Studio, our in-house design team, works tirelessly to create original pieces which fuel your home obsession – and having no middlemen, shops or warehouses keeps prices low.

We love what we do and, more than anything, we want to help you create your personal sanctuary – your home.

Work for us

Our designs

The world is our design inspiration – and it’s only when you stop that you see the beauty in our everyday surroundings.

Inspiration is everywhere – from the shapes of buildings and the way paths criss cross to the texture of a wall. We look to the urban landscape to encourage innovative thinking in form, material and technique.

We also have a deep-rooted belief in the value of craft and work directly with the best artisans in the UK, Europe and the world to bring our designs to life.

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Our humans

We’re a friendly collective of humans – not a faceless company. There are real people behind everything that we do – from our dedicated team of Swoon Stars who take your calls to our quality experts who scrutinise your design before it leaves the factory.

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