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Our Story

Home obsessed

Your home is a changing canvas – an unashamed work-in-progress. Big changes and little changes, it grows and develops gradually with you.

Swoon stands for something much bigger than furniture. We imagine a home that’s ever-evolving, an ongoing reflection of you. Your personal sanctuary.

We’re here to help you explore, experiment, imagine and – when you think you’re finished – we can help you do it all again.

Our defining characteristic? We are home obsessed.

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Our story

Swoon was founded in 2012 by Brian Harrison and Debbie Williamson, passionate homeowners fed up with the excessive prices of designer furniture.

Once the business was set up, Debbie jumped on a plane to India to track down a skilled set of craftsmen, not returning until she’d negotiated Swoon’s very first order.

By nurturing the winning formula of fairly priced, limited edition designs, Swoon has evolved from a plucky start-up into a successful furniture retailer.

Work for us

Our designs

We take our designers’ initial sketches and travel the globe, instructing the finest craftsmen to bring those sketches to life. Once perfected, our designs are ready to launch on our website and can be delivered straight to your doorstep.

Our biggest design influence? That’s you. We release our designs in limited batches and when you buy them, we make more. This helps us keep our prices fair.

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Our humans

We’re a friendly collective of humans, not a faceless corporation. There are real people behind everything that we do – from our dedicated team of Swoon Stars who take your calls to our quality experts who scrutinise your design before it leaves the factory.

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