We have some news to share.


As the proud and passionate co-founders of Swoon, we recently took control of the business after a period of restructuring to make us a profitable business. This was the best way forward to ensure continuity for our customers and to protect jobs. Our registered company name is now Swoon Editions Ltd.

We would like to reassure all our valued customers that we have both hands on the reins and full control of the operations. All orders will be fulfilled and we are carrying on with business as usual. The website and day-to-day operations remain unchanged. If you have any questions, you can find further information on our customer page. For an insight into what this means for us, you can find an exclusive interview with the Telegraph here.

We would like to acknowledge our brilliant and loyal team, as well as our suppliers, who are with us for the next phase of the Swoon journey.

Thank you everyone for your support.

Brian Harrison and Debbie Williamson