Decoholic becomes Swoon Editions

Decoholic was founded because we wanted to own beautifully crafted furniture without paying inflated retail prices. Since then, we've gone from strength to strength. In the past 18 months, we've sold tens of thousands of pieces of furniture and built a loyal and discerning audience of Insiders.

Now it's time for our brand to be as beautiful as our furniture. We don’t think the name Decoholic quite matches up. It’s a little difficult to say. It’s not easy to spell. And it doesn’t quite reflect our ambitions – to offer beautiful design and excellent service. We'd like to introduce our new name: Swoon Editions.

It says it all. We want to create designs to swoon over. And each design will be produced as an Edition (typically limited to around 100). We think our new name sums us up perfectly.

Apart from the name absolutely nothing else has changed. We're the same people. Same ethos. Same beautiful products. Look out for new Swoon Editions designs in your inbox soon. Sign up now to become an Insider, or take a look at our Editions.

Warm regards,

The Swoon Editions team